Anderson Chong
perth Business mentor & coach

Book a 15 minute chat with Anderson.

Guiding leaders to grow stronger in life and business


When I was working toward the launch of BxD, many peers and mentors kept asking me: “What are you offering?”

They reminded me there are already hundreds of coaches and mentors out there. Thousands of business audiobooks and podcasts are easily available, all promising to 2x, 3x, or even 10x business growth. For months, I wrestled with this question: “What am I truly going to offer that is different?”

As I went deeper into reflection, the answer became clear. I realised my true offer is not just about growth, but about priorities. I want business leaders to first look after themselves, then their family, and lastly their business.

In my own journey, I learned this the hard way. If you cannot look after yourself, stress spills into your home. Your family feels it. When family issues remain unsettled, you carry that stress into the business. On top of business pressure, this creates a double storm that leads to burnout. I have been there before, and it nearly broke me.

That is why I began to design my personal vision around caring for myself and my family first. This vision then shaped the way I built my businesses. Instead of sacrificing everything for growth, I aligned my business vision with my personal one. The outcome was powerful—when my personal life was grounded, the business grew stronger and revenue followed naturally.


This is what I want to offer through BxD. Not just strategies, but a framework where personal and business vision align. Because when leaders put self, family, then business in the right order, success flows without sacrificing health and family.

My offer is simple - Guiding leaders to grow stronger in life and business.

Ready to discover the 7Es and reclaim control of your business and life? Contact Anderson to start your transformation today.

Anderson Chong
Director, iQ Corporate Group.


Join other business owners empowering their teams
Anderson's approach to mentorship/ coaching

A mentor is someone who sees more talent and ability within you than you see in yourself and helps bring it out of you

Shared Based on Life Experience:

He draws from his own journey of building and leading businesses, offering lessons that are grounded in real-world experience. By sharing the setbacks he’s faced and the solutions he’s discovered, he provides mentees with practical guidance to help them navigate their own challenges with clarity and confidence.

Shares Proven Solutions:

He offers practical, tried-and-true strategies that have been effective in his career, giving mentees actionable tools to address their situations.

Straight Talk:

Anderson believes in direct communication, providing honest feedback that helps mentees understand their strengths and areas for improvement without sugar-coating the message.

Your Best Interest at Heart:

He leads with integrity, keeping his mentees’ goals at the forefront. He provides honest guidance and support, ensuring they feel challenged, encouraged, and always confident that their best interests are his priority.

Holds Everyone Accountable:

He emphasises the importance of accountability, encouraging mentees to take responsibility for their growth and actions.

Uncover Your Blind Spots:

Anderson recognises that the biggest barriers to success are often invisible to the individual. He helps his mentees uncover blind spots like hidden habits, assumptions, and patterns that quietly hold them back. By shining a light on these challenges, he equips them with the awareness, clarity, and practical strategies to overcome obstacles and move forward with renewed confidence and purpose.

This comprehensive approach not only supports professional development but also nurtures personal growth, making it a valuable asset for those he mentors.

IQ Corporate Group Director
WHY Business by design?

Break free from business burnout using the 7 Essentials (7Es)

Stuck in the success you’ve built? Through building IQ Corporate Group, Anderson understands the weight of that responsibility and knows how to turn things around. With his experience, you’ll regain control, grow your business on your terms, and finally have the time and freedom you’ve always aimed for.

1
Vision Building

Personal vision drives the business vision. Your business must fund your lifestyle, not the other way around.

2
Growth Mindset

Sustaining Growth, A Marathon, Not a Sprint.

3
Financial Management

More people should learn to tell their dollars WHERE TO GO instead of asking them WHERE THEY WENT.

4
People Building

A visionary needs great people to solve challenges. WHO are you taking, not WHO is just coming along?

5
Product & Services

Good clients don’t buy products, they buy services.
Less is more; focus on what’s most profitable.

6
Client Relations

You’ve got to start with the customer experience and work back toward the technology—Clients buy from people they know, they like and they trust.

7
The Playbook

If everyone’s moving forward together, success takes care of itself. Have a game plan, and make sure your team knows the plays.

anderson's Blog articles

Thoughts, Observations & Insights

Is Your Vision Blocked?
Read More
Growth Mindset
The reasons for building multiple businesses
Read More
Vision Building
I rebuilt my business on new term
Read More
Growth Mindset
You are the Architect
Read More
Vision Building
Look after yourself FIRST!
Read More
Vision Building
Built a Business or Bought Yourself a Job?
Read More
TESTIMONIALs

Working with Anderson

"Anderson helped us navigate finance, accounting and hiring during a difficult time. Advice was to narrow and focus on high net worth clients which has completely transformed our business, accounting for 70% of our current revenue."

Aaron Berghuber - Chief Operating Officer Collective Shift

"The Business by Design program has completely reshaped our business. Implementation of the 7 Essential strategies streamlined our operations and over the last 3 years, contributed to steady revenue growth."

Tim Canning - Director, Red21

Anderson’s advisory has been truly valuable in steering the business during a phase of rapid growth. We’re excited for the years to come.

Richard Everitt - Principal, Oakwood Consulting

Ando’s guidance and support in business development has been very beneficial.

Adam Moltoni - Director, Aquapax

Getting the regular discussions with someone who understands what I’m trying to achieve both in my business and personal life has been invaluable. Ando’s foresight in navigating what’s in your best interests saves incredible amount of time.

Dean Slather - Director, Nebula Team

Ando has been a great strategic sounding board, helping me to stay focused on the 12-month, 2-year, and 5-year roadmap. He’s been relentless in implementing systems that get me out of the day-to-day operations.

Nico West - Principal, Vantage Insurance Brokers

I’ve leaned on Ando’s advice over the years especially after Covid. It has really helped bring the family business together.

Daniel Ecseri - Director, TecSec

I’ve worked with Anderson for close to 17 years. The largest impact he’s brought to our business has been structure with accountability. Once we began implementing this, we then saw an acceleration in our business.

Pietro Bertolini - Group GM, iQuest Consulting

“Anderson brings a wealth of business acumen to the table. His direct, no nonsense approach cuts to the core issues the business needs to deal with to grow and his wide ranging business connections assist to develop strategies that have been tried and tested.”

Peter Cherry - BTS Group General Manager

Anderson Chong has been instrumental in guiding me through the challenges of business management and work life balance. What stood out was his ability to tailor advice to my unique situation, ensuring I made informed decisions every step of the way. He doesn’t just offer cut and paste strategies—his evidence-based approach and ongoing support make lasting success possible.

Jonathan, Chief Operating Officer Glowing Rooms

“Anderson brings a wealth of business acumen to the table. His direct, no nonsense approach cuts to the core issues the business needs to deal with to grow and his wide ranging business connections assist to develop strategies that have been tried and tested.”

Peter Cherry - BTS Group General Manager

Ando and I are part of a business group for many years. I found his balanced and thoughtful approach to business both practical and forward-thinking. Ando without doubt will bring valuable insight to anyone in need of sound strategic business direction or insight in directing their business to successful and sustainable growth.  

Marco Da Silva - Chief Executive Officer, GRANT

Ando and I have been a part of a business networking group together for the last few years, his business acumen is second to none. Ando’s contributions to our group are always insightful and practical.

Kelly Parker - Director, Murfett Legal

I have been a CFO for listed companies for over 15 years and Ando is one of those people that can challenge the way you think. We often have lively discussions, mainly agree and sometimes, Ando has a different way of thinking about a situation and you get one of those light bulb moments. One area we often talk about is succession planning and how the business owner needs to focus on educating and training their key staff. Ando has years of experience in this area and now, running several businesses, is still able to work less than 20 hours a week.

Joseph Ohayon - Director, The CFO Centre

Ando's mentorship goes beyond just business advice. He instils a sense of confidence and purpose that has been crucial for my professional development. His approach is quite effective in breaking down complex operational challenges and guiding me to solutions that drive efficiency and growth. He’s helped me develop a clearer vision and the tools to execute it, which has led to significant improvements in our team’s productivity and overall business performance.

Ewan Simms - General Manager, Reeces
Business by Design, BxD, Business x Design monogram

One to one coaching with Anderson

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Business owners with balanced lives

Beyond numbers and the systems, hear from those who've taken action.

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